Derek Jostad, Jacqueline Murray and Alex Leff hit up Butchershop Creative to help them develop the brand for a new gourmet food truck alley in downtown San Francisco. We ended up naming it Truck Stop and created a vintage look and feel for the logo, identity materials, website, marketing collateral, media/sales kit, and outdoor signage that would inevitably require us to call our friends over at New Bohemian Signs to paint the signage by hand  (keeping up with the artisan characteristics of the concept). We sent them the design of the billboards and they handled the rest. There is something incredible about hand painted signs. They truly become art. We went outside for a bit to catch them in the process. Check out New Bohemian Signs on their website and trust us when we say the hand painted sign can go a long way for your business.Truck Stop is at 450 Mission Street alley right next to Butchershop Creative between Fremont and 1st Street, open Monday thru Friday from 11am to 2pm, different food trucks everyday. Get full truck schedule and more information http://truckstopsf.com