The Black Star Beer Photography

The Black Star Beer Photography

Butchershop Creative was hired to conduct an extensive photo shoot of the bottles, can and beer.

Black Star Website

Black Star Website

Maybe the Best Trip Ever: Website

Maybe the Best Trip Ever: Website

Black Star Beer Anniversary Party

Black Star Beer Anniversary Party

Black Star Beer Anniversary Party

Black Star Beer Anniversary Party

Black Star on the Roof

Black Star on the Roof

Black Star Sessions

Black Star Sessions

Watch a Few

Watch a Few

Black Star Diving

Black Star Diving

The Black Star Story

The Black Star Story

The Great American Road Trip

The Great American Road Trip

Furry Fish

Furry Fish

Black Star Anniversary Party: Cheers!

Black Star Anniversary Party: Cheers!

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Black Star Beer

15 years ago, Minott Wessinger, 5th generation brewer, chose to build a brewery in WHITEFISH, MT. He saw it as a fantastic place to create exceptional beer. Black Star is a double hopped golden lager. By hopping our beer in the kettle, and then again before finishing, Black Star opens with a distinctive hoppy aroma and a rich, full bodied flavor. All this while remaining remarkably crisp, light and refreshing.



THE PROJECT

McKenzie River Corporation approached Butchershop Creative with the challenge of relaunching their prized brew in February of 2010. It had been 15 years since it was originally brewed, but the brand values were rooted deep in the tradition of Black Star. Minott Wessinger, the owner/founder was very clear that we needed to appeal to the beer industry and blogger, but did not want Black Star to be considered a craft beer. So we had to find the look and feel, the tone, the media opportunities, and the strategy to tell this story. Whether is was creating massive facebook campaigns to increase our loyal fan base or creating video content in the form of The Great American Road Trip or building an content driven website to harness all of the wonderful pieces that make up Black Star Beer's marketing, we worked hard to make this a a successful relaunch.

We were lucky enough to work with Black Star for  one year and are grateful of the relationships and wonderful work we were able to create together.

  • Branding
  • Brand Placement
  • Commercial Production
  • Content Creation
  • Experiential Marketing
  • Graphic Design
  • Innovative Advertising
  • Integrated Marketing
  • Photography
  • Problem Solving
  • Product Development
  • Social Media Strategies
  • User Experience
  • User Interface
  • Viral Film Making
  • Web Design
  • Web Development