We used iconic beach supplies to construct the Malibu logo. Then we took a san serif font that can be taken seriously but not too seriously for people who are enjoying the beach. The lock-up evokes sailing. Finally we wore it down to give the logo a weathered look.

Butchershop wanted to call up all those trips to the beach we had as a kid, and we placed them on the front of postcards.

The best advertising Malibu Beach Supply Co. could ask for are beach goers wearing bathing suits and Malibu t-shirts. We made fun, cool shirts with the Malibu branding to hook that effect.

The demand was so profound, Butchershop launched a whole series of Malibu Beach Co. shirt designs. Here's some play on color with the Malibu Beach palette.

Butchershop played with many typefaces and colors for Malibu to showcase their range. This design is on the harder side but still has Malibu's playful personality.

Malibu caters to a wide range of beach enthusiasts, which include all kinds of fisherman. Butchershop targeted them with the same playfulness.

We wanted to make another series of postcards that call up feelings of the beach and sailing. These postcards use warm colors and beach imagry. This is advertising that you practically mail your friends and family.